Insights — dansalva

Infographic overload or how I invented the inphonigraphic

To strengthen your infographic, keep it snackable, stick to one idea, and use reliable sources

Strategic innovationDan SalvaNovember 12, 2013content marketing, infographic, Strategic innovation

During complex projects, I find that focusing on these fundamentals can improve the storytelling. It's as simple as asking 2 questions. Am I bringing clarity? Am I finding meaning for my audience?

Brand storytellingDan SalvaNovember 4, 2013brand storytelling

5 tips to improve clarity in your storytelling

If you're interested in having somebody understand you, do the hard work for them.

Brand storytellingDan SalvaOctober 28, 2013brand storytelling

The insidiousness of jargon

The insidiousness of jargon is that it makes you believe you are actually saying something.

Brand storytellingDan SalvaOctober 22, 2013brand storytelling

The secret to innovation

If you want to innovate, you have to have the guts to trust.

Strategic innovationDan SalvaOctober 14, 2013Strategic innovation

5 ways to get visual

5 tools to help you easily create some interesting visualizations.

Brand storytelling, User ExperienceDan SalvaOctober 8, 2013UX, visualize storytelling

Why word people should get visual

Make your communication visually approachable. You'll find that readers are more willing to engage. And more likely to remember the point you're making.

Brand storytellingDan SalvaSeptember 30, 2013user experience, visualize storytelling

The cost of jumping to execution

This simple exercise can help ensure the process is less frustrating while improving the quality of your execution. That's a great return on a small investment of your time.

Strategic innovationDan SalvaSeptember 19, 2013Strategic planning

You don't need a tagline. You need a brand expression.

A brand expression goes beyond who you are and what you do. It gives you the opportunity to encapsulate your story.

Brand storytellingDan SalvaSeptember 12, 2013Branding, Tagline

3 tips for strengthening your brand storytelling

n today's world, "help" is the most valuable thing you can offer. And storytelling is one of the most powerful ways to deliver it.

Brand storytellingDan SalvaSeptember 5, 2013brand storytelling

What is the value of storytelling? It's $62.95.

Storytelling is more than a nice-to-have afterthought to a marketing effort. Storytelling is a value generator.

Brand storytellingDan SalvaAugust 28, 2013brand storytelling

The audacity of negative space

There is a cacophony of screaming that surrounds us. Have the audacity to leave the negative space untouched.

Brand storytelling, User ExperienceDan SalvaAugust 20, 2013brand storytelling, user experience, UX

Brand relevance. Or, why nobody wants a wacky bank.

If your tactic doesn't look like your brand, feel like your brand, sound like your brand, and act like your brand, you're just confusing people.

The most critical interaction

Before you begin your next effort, get deep into your most critical interaction. Then prepare to write your next great brand story.

Stop yelling at me

There is one positive thing that comes from the yelling. It makes me want to do everything I can to make sure I'm never yelling at you.

Brand storytellingDan SalvaJune 26, 2013brand storytelling, user experience

Be simple. Be awesome.

It is hard, hard work to be simple. But worth it. Because simple can be awesome.

A quick illustration for improving user experience

Wwe need to be vigilant when it comes to our user experiences.

Brand storytelling in 7 words

The wonder creates delight. And when the story of it is revealed with skill and care, it can conjure a powerful bond between you and your audience.

4 questions to make your story unique

A smart story will get recommended and passed along. To make sure your story has this kind of juice, ask the four questions.

Who are more valuable – left brainers or right brainers?

If you have the inclination to conceptualize as well as analyze, then embrace both sides of your brain. Because the future needs more people like you.