Big Audacious Meaning is now available

You can now buy Big Audacious Meaning - Unleashing Your Purpose-Driven Story on Amazon.


The book is a groundbreaking look at how any organization can transform its success by clarifying the profound difference it makes in a life, a community, or even the world. In the book, you'll discover how to bring purpose into your story to transform everything you do. It includes:

  • Why your purpose is so much more than your mission

  • Why purpose is in high demand in today's world

  • Why it's one of the most exciting strategic opportunities for organizations today

  • How it can make what you do irresistible

  • A battle-tested process for clarifying your Big Audacious Meaning

  • How to bring your purpose into your story with the powerful Thrust Story Framework

  • And more

Get the e-book or soft cover version on Amazon today.