Hello. I am an author and builder of brands with experience that stretches over three decades and covers architecting and executing purpose-driven brand experiences for regional, national, and international organizations.

I share what I've learned over my time in the book Big Audacious Meaning. It examines how organizations can revolutionize their success by embracing one of today's most exciting strategic opportunities – unleashing a purpose-driven brand story to amplify the impact they can have on lives, communities, and even the world.

I received dual degrees from the University of Missouri-Columbia. and, over the years, co-founded three companies, including Will & Grail – a brand innovation firm. Today I help organizations clarify their Big Audacious Meaning and then bring it into their story to transform their success.


You'll find me just outside of Kansas City in the burgeoning epicenter of purpose-driven brand thinking –Sugar Creek, Missouri. I have been married to my wife Amy longer than I would've have guessed she would have stuck around. We have three sons – Mitch, Jack, and Andy - who promise not to make fun of their dear old dad but, evidently, are pretty lousy at keeping promises. Other than that, they are generally regarded as being awesome.