Content Marketing — Insights

5 content marketing mistakes that are killing your results

Avoiding these five common content marketing mistakes can help turn your efforts into a powerful engine for growth and engagement.

Content MarketingDan SalvaJune 12, 2025Content, content strategy

What makes for great content?

By focusing on providing value, communicating clearly, offering something unique, ensuring accuracy, and forging an emotional connection, you can elevate your content.

Content MarketingDan SalvaMay 23, 2025Content

10 tips for creating a content marketing plan that actually works

Here are 10 essential tips to help you build a content marketing plan that not only looks good on paper but also delivers real results.

Content MarketingDan SalvaMay 16, 2025Content marketing plan

Content is king, emotion is queen: creating content that makes people feel

Dethrone the dull and crown the compelling. Craft content that makes your audience laugh, cry, feel empowered, or inspired to take action.

Content MarketingDan SalvaJune 21, 2024content marketing

5 C’s for building remarkable content

To create remarkable content – Embrace clarity. Infuse consequential value. Find the captivating emotions. Add your unique charm. And maintain unwavering consistency.

Content MarketingDan SalvaAugust 31, 2023Content

Maybe you should just stop creating content

Simply ask two questions before you post another shred of brand content.

Content MarketingDan SalvaJune 2, 2023Content, Brand

Stop creating content. Please, just stop.

If you want to see what content marketing can do, start creating things that really help people. And make sure it makes sense coming from your brand.

Content MarketingDan SalvaAugust 2, 2017content

The quick-and-dirty guide to creating a kick-ass content plan

Creating a content plan sounds like a dreary chore. So we're going to make this easy by answering just three simple questions.

Content MarketingDan SalvaMay 17, 2017Content plan

How not to be a generous company

Offering great help (content) is a powerful strategy. If you are generous, we’ll become your advocate. And who knows. We may even become your evangelist..

Content MarketingDan SalvaJuly 21, 2016generous

Why nobody is reading your content

The presentation of your content is crucial. Remember, great content is incredibly insightful stuff that’s incredibly easy to consume.

Content MarketingDan SalvaJune 10, 2016content, content marketing

Video + emotion = killer content

There is a tsunami of bad video coming. We don’t have to be part of it. In fact, let’s be the other guys. The ones creating killer video content.

Content MarketingDan SalvaSeptember 4, 2015content marketing, video

Content marketing: start with 'what' to say, not 'where' to say it

We have to focus on our prospects needs first by offering them something valuable and interesting with our content marketing.

Content MarketingDan SalvaJuly 31, 2015content marketing

Ask the ultimate 2 questions for B2B social media

Are social channels off limits to B2B companies? No. But it comes down to asking 2 questions about your B2B social media posts or updates.

Content MarketingDan SalvaJuly 17, 2015B2B social media, Social strategy

Read this before your business posts another thing to the social channels

There is a place for your business in your connections’ social channels. But it requires sensitivity and a relentless focus on your prospect’s needs.

Content MarketingDan SalvaApril 16, 2015content marketing, social media marketing

Headline writing that overpromises: the super critical facts you absolutely must know or risk abject failure

It takes more over-hyped headline writing. Your audience knows what you're up to and they will treat you according to the route you take.

Content MarketingDan SalvaJanuary 6, 2015content marketing, Headline

When in doubt, be useful

It could be a blog post, an ebook, a worksheet, an interview with an expert, and more. Whatever it is, just make sure it’s useful. If you do that, it will be worth your and your prospect’s time.

Content MarketingDan SalvaNovember 12, 2014content marketing, Strategic marketing

The only thing marketing automation can't automate

We can (and should ) automate the delivery of information. But that should not overshadow the most important part of what we offer. Information is valuable. Inspiration is invaluable.

Content MarketingDan SalvaNovember 5, 2014content marketing, Strategic marketing