Insights — dansalva

There is a discovery process that you can follow to help define your brand story. And ensure you're delivering experiences worth experiencing.

Brand storytelling, Content MarketingDan SalvaMay 7, 2013brand storytelling, content marketer, content marketing, credible insight, digital experience, interactive marketing, storytelling, user experience, UX

The danger of shiny things - part 1

If we focus just on the shiny things, we won't be giving our prospects the compelling story that leads to purchase consideration. In other words, we give them only eye candy.

Brand storytelling, Content MarketingDan SalvaApril 29, 2013brand storytelling, content marketer, content marketing, digital experience, interactive, interactive marketing, storytelling, user experience, UX

Striving for an elegant user experience

It's just as important to know what doesn't need saying. And, to know when to stop.

Brand storytelling, Content MarketingDan SalvaApril 18, 2013brand storytelling, content marketing, data illustration, data visualization, Edward Tufte, insight, user experience

7 qualities of a quality writer

The qualities of a quality writer – journalistic, visual, imaginative, fearless, resourceful, curious, and collaborative.

Brand storytelling, Content MarketingDan SalvaApril 12, 2013brand storytelling, content marketer, content marketing, insight, storytelling, writer, writing

Content marketing needs more storytelling

Storytelling offers the opportunity to find the point behind the information. To find the insight that informs and educates. Storytelling can go beyond "content" to deliver real value to the lives of your audience, and give them a reason to stay connected to you.

Brand storytelling, Content MarketingDan SalvaApril 5, 2013brand storytelling, content marketer, content marketing, credible insight, data illustration, insight

Blog like a Buddhist

Is your blog balancing the rational and emotional to arrive a real insight that can make a difference for your reader? It would be wise to do so.

Brand storytelling, Content MarketingDan SalvaMarch 29, 2013brand storytelling, content marketer, content marketing, credible insight, insight, storytelling, wise mind

Using storytelling to evangelize a cause

When you add storytelling to the mix, you have the potential to go beyond promoting a cause to creating a movement.

Brand storytelling, Content MarketingDan SalvaMarch 7, 2013brand storytelling, content marketing, data illustration, insight, storytelling

Unlocking your content marketing

The key is to start simple. Consider using a question and answer format blog post. The quotes and soundbites you unlock can be repurposed across the spectrum of social channels. Most importantly, it can be the catalyst for unleashing your content marketing.

Brand storytelling, Content MarketingDan SalvaMarch 4, 2013brand storytelling, content marketing

Getting inventive with data illustration

This is a simply brilliant use of data illustration. Moreover, it builds a compelling brand story and makes it very personal for the user.

Content MarketingDan SalvaFebruary 27, 2013brand storytelling, content marketing, data illustration