Brand storytelling in 7 words
I have these words on my wall. "Discover the wonder. Tell me a story."
It is the simplest explanation of brand storytelling.
Every company and every product has a story. You won't find it on the About Us page of their site. It is hidden away. Buried. But if you have someone who knows where to look for it. Someone who knows how to uncover it. You may discover something truly remarkable. This is the wonder.
The wonder creates delight. And when the story of it is revealed with skill and care, it can conjure a powerful bond between you and your audience.
Have you found your wonder? Do you know your story?