A brand expression goes beyond who you are and what you do. It gives you the opportunity to encapsulate your story.
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n today's world, "help" is the most valuable thing you can offer. And storytelling is one of the most powerful ways to deliver it.
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Storytelling is more than a nice-to-have afterthought to a marketing effort. Storytelling is a value generator.
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There is a cacophony of screaming that surrounds us. Have the audacity to leave the negative space untouched.
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If your tactic doesn't look like your brand, feel like your brand, sound like your brand, and act like your brand, you're just confusing people.
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Before you begin your next effort, get deep into your most critical interaction. Then prepare to write your next great brand story.
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There is one positive thing that comes from the yelling. It makes me want to do everything I can to make sure I'm never yelling at you.
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It is hard, hard work to be simple. But worth it. Because simple can be awesome.
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The wonder creates delight. And when the story of it is revealed with skill and care, it can conjure a powerful bond between you and your audience.
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A smart story will get recommended and passed along. To make sure your story has this kind of juice, ask the four questions.
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There is a discovery process that you can follow to help define your brand story. And ensure you're delivering experiences worth experiencing.
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If we focus just on the shiny things, we won't be giving our prospects the compelling story that leads to purchase consideration. In other words, we give them only eye candy.
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It's just as important to know what doesn't need saying. And, to know when to stop.
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The qualities of a quality writer – journalistic, visual, imaginative, fearless, resourceful, curious, and collaborative.
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Storytelling offers the opportunity to find the point behind the information. To find the insight that informs and educates. Storytelling can go beyond "content" to deliver real value to the lives of your audience, and give them a reason to stay connected to you.
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Is your blog balancing the rational and emotional to arrive a real insight that can make a difference for your reader? It would be wise to do so.
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When you add storytelling to the mix, you have the potential to go beyond promoting a cause to creating a movement.
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The key is to start simple. Consider using a question and answer format blog post. The quotes and soundbites you unlock can be repurposed across the spectrum of social channels. Most importantly, it can be the catalyst for unleashing your content marketing.
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