Insights — dansalva

Mobile content - or is your storytelling smartphone ready?

Mobile usage continues to expand making it more important than ever to understand how to optimize the experience around for mobile content.

User ExperienceDan SalvaFebruary 26, 2015Mobile content, user experience

Use customer experience mapping to find your organization’s “magic moments”

Customer experience mapping uncovers opportunities to offer your prospect great information, tools, and stories that draw them closer to your brand.

Strategic innovationDan SalvaFebruary 19, 2015customer experience, Customer journey mapping

Want to create something exceptional? Start with an exceptional creative strategy.

So before we design something. Before we put witty words to paper. Let’s put our creative strategy to the test. Let’s ask these four questions.

Strategic innovationDan SalvaFebruary 12, 2015Strategic innovation, strategy

The tricky balance of evidence gathering in customer experience design

The evidence gathering effort should match the project parameters (budget, timeline, etc). So how do you decide what the customer experience deserves?

Strategic innovationDan SalvaFebruary 4, 2015customer experience, Strategic innovation

Optimize for aspirations and inspiration

Unless we want to compete solely on price, we need to optimize for more than search. We need to optimize for the things that our prospects really want.

Strategic innovationDan SalvaJanuary 29, 2015Aspirations, Inspiration, Optimize

Disruptors can’t match the power of the Beautiful Question

Asking a Beautiful Question feels positive while being a disruptor feels negative. Being negative is easy. Being engaging and inclusive takes work.

Strategic innovationDan SalvaJanuary 20, 2015Strategic planning, Strategic thinking

2 things every marketing student should study

Understand the numbers and the humans who generate those numbers. In the future, it will become the price to play in marketing.

Strategic innovationDan SalvaJanuary 13, 2015Data analysis, Human behavior

Headline writing that overpromises: the super critical facts you absolutely must know or risk abject failure

It takes more over-hyped headline writing. Your audience knows what you're up to and they will treat you according to the route you take.

Content MarketingDan SalvaJanuary 6, 2015content marketing, Headline

Understanding customer behavior to power your marketing

Behavioral study can unlock some valuable strategic direction. There are some simple ways to get started. See what it can do for your efforts

Strategic innovationDan SalvaDecember 31, 2014customer behavior, Strategic innovation

Add a little joy to your storytelling

It’s nice to step back and think about how our storytelling could have a positive effect on our readers’ lives.

Brand storytellingDan SalvaDecember 24, 2014brand storytelling

Want better customers? Start with better storytelling.

Cultivating better customers starts with storytelling. Because it allows us to tap into our most powerful marketing tool – our prospects' imagination.

Brand storytellingDan SalvaDecember 17, 2014brand storytelling, storytelling

Taking the mystery out of easily generating quality leads

Generating quality leads takes focus and strategy. Here are four steps that can help add that to your efforts to connect with those quality leads.

Strategic innovationDan SalvaDecember 10, 2014Lead generation, Strategic marketing

Want better storytelling? Go old school.

Going old school means thinking about your storytelling as a campaign. It's an old term from the world of advertising. But it's worth rediscovering.

Brand storytellingDan SalvaDecember 3, 2014brand storytelling, campaign

How do you improve your brand storytelling? Be thankful.

You can’t be thankful without first having a sense of humility. And humility is the quality that is at the very core of great brand storytelling.

Brand storytellingDan SalvaNovember 24, 2014brand storytelling, Empathy

3 tips for communicating visually

Too often, companies settle for a generic image with their communication. Yes, it can add visual appeal, but it doesn't have near the power of illustrating the point you are making.

Brand storytellingDan SalvaNovember 19, 2014visualization, visualize storytelling

When in doubt, be useful

It could be a blog post, an ebook, a worksheet, an interview with an expert, and more. Whatever it is, just make sure it’s useful. If you do that, it will be worth your and your prospect’s time.

Content MarketingDan SalvaNovember 12, 2014content marketing, Strategic marketing

The only thing marketing automation can't automate

We can (and should ) automate the delivery of information. But that should not overshadow the most important part of what we offer. Information is valuable. Inspiration is invaluable.

Content MarketingDan SalvaNovember 5, 2014content marketing, Strategic marketing

Is your writing short circuiting your reputation?

Here are three things we can do to protect our reputation and improve the chances of winning readers’ attention .

Content MarketingDan SalvaOctober 29, 2014reputation, writing

Improve your clarity with these 7 writing tips

There’s room for us to improve how we communicate. Here are 7 tips to help improve the clarity of our writing.

Brand storytellingDan SalvaOctober 22, 2014brand storytelling, content marketing

The 3 "Be's" for Better Brand Storytelling

The 3 “Be’s” help us build an effort with depth and meaning. It’s not one-and-done. It’s an approach the builds reputation, making it stronger with each authentic and helpful story we tell.

Brand storytellingDan SalvaOctober 14, 2014brand storytelling