Insights — dansalva

The most important trait of a brand storyteller

Empathy enables you to put yourself in the other person's shoes. That can bring all kinds of benefits. Here are 3 advantages for brand storytellers.

Brand storytellingDan SalvaDecember 31, 2013brand storytelling, Empathy

5 forward-looking posts to improve how you connect with an audience

With the year coming to a close, it's natural to see a lot of good posts that will help you plan your efforts for the new year. I have pulled out 5 that impressed me.

Content Marketing, User ExperienceDan SalvaDecember 24, 2013Strategic marketing, user experience

A free audience definition worksheet

I find myself going back to this exercise because of its ability to clarify my thinking and focus my efforts

Brand storytellingDan SalvaDecember 17, 2013Audience Definition, brand storytelling

What kind of specialist are you?

It's easy to think that specializing limits the opportunities you'll have. But the opposite is actually true.

Strategic innovationDan SalvaDecember 10, 2013Brand expert, Brand specialist

Your most important digital asset: words.

It comes down to a simple rule of thumb: You can't design the experience before you define the experience.

User ExperienceDan SalvaDecember 3, 2013strategy, user experience

4 must-read articles on mobile user experience

Here are four articles posted recently that help ensure you're doing everything you can to make the mobile experience as powerful as it can be.

User ExperienceDan SalvaNovember 26, 2013Mobile, user experience

My two cents on visualization

You know the cliche. "A picture is worth a thousand words." There"s a reason it's a cliche. Because there is a truth there.

Brand storytellingDan SalvaNovember 18, 2013infographic, visualization

Infographic overload or how I invented the inphonigraphic

To strengthen your infographic, keep it snackable, stick to one idea, and use reliable sources

Strategic innovationDan SalvaNovember 12, 2013content marketing, infographic, Strategic innovation

Your audience wants 2 things from you

During complex projects, I find that focusing on these fundamentals can improve the storytelling. It's as simple as asking 2 questions. Am I bringing clarity? Am I finding meaning for my audience?

Brand storytellingDan SalvaNovember 4, 2013brand storytelling

5 tips to improve clarity in your storytelling

If you're interested in having somebody understand you, do the hard work for them.

Brand storytellingDan SalvaOctober 28, 2013brand storytelling

The insidiousness of jargon

The insidiousness of jargon is that it makes you believe you are actually saying something.

Brand storytellingDan SalvaOctober 22, 2013brand storytelling

The secret to innovation

If you want to innovate, you have to have the guts to trust.

Strategic innovationDan SalvaOctober 14, 2013Strategic innovation

5 ways to get visual

5 tools to help you easily create some interesting visualizations.

Brand storytelling, User ExperienceDan SalvaOctober 8, 2013UX, visualize storytelling

Why word people should get visual

Make your communication visually approachable. You'll find that readers are more willing to engage. And more likely to remember the point you're making.

Brand storytellingDan SalvaSeptember 30, 2013user experience, visualize storytelling

The cost of jumping to execution

This simple exercise can help ensure the process is less frustrating while improving the quality of your execution. That's a great return on a small investment of your time.

Strategic innovationDan SalvaSeptember 19, 2013Strategic planning

You don't need a tagline. You need a brand expression.

A brand expression goes beyond who you are and what you do. It gives you the opportunity to encapsulate your story.

Brand storytellingDan SalvaSeptember 12, 2013Branding, Tagline

3 tips for strengthening your brand storytelling

n today's world, "help" is the most valuable thing you can offer. And storytelling is one of the most powerful ways to deliver it.

Brand storytellingDan SalvaSeptember 5, 2013brand storytelling

What is the value of storytelling? It's $62.95.

Storytelling is more than a nice-to-have afterthought to a marketing effort. Storytelling is a value generator.

Brand storytellingDan SalvaAugust 28, 2013brand storytelling

The audacity of negative space

There is a cacophony of screaming that surrounds us. Have the audacity to leave the negative space untouched.

Brand storytelling, User ExperienceDan SalvaAugust 20, 2013brand storytelling, user experience, UX

Brand relevance. Or, why nobody wants a wacky bank.

If your tactic doesn't look like your brand, feel like your brand, sound like your brand, and act like your brand, you're just confusing people.