Infographics still make a lot of sense. And when done well, they appeal to us in a way that other communication tools just can’t match.
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There is a great opportunity to embrace and promote simplicity in the user experience. If only for the simple reason that our world is a complex place.
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The virtual and real worlds won't seamlessly meld in the near future. But the customer experience expectation that the virtual world sets is here today.
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People expect an experience from you that is equal to the best user experience they have encountered online - whether or not it was in your industry.
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There are interaction costs your create with your user experience. Make sure those costs are worth your users' time and effort
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It doesn’t matter how brilliant I may think my idea is. If it ignores what's important to my audience, then it's a bad customer experience.
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There is a place for your business in your connections’ social channels. But it requires sensitivity and a relentless focus on your prospect’s needs.
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Maybe labeling your porn shop as "American Owned" is a brilliant branding move. Or maybe it's cognitive bias running amuck.
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I’m excited about the possibilities. Because now we can spend less time trying to hack a platform, and more time on compelling storytelling.
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We need great designers to help us create something that’s beautiful in its simplicity and efficiency. Something I'm characterizing as "Less Design".
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We need to tell prospects more than what we are. We need to tell them why we matter in their lives. That is at the heart of your brand story.
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Combine creativity with the technology and you have the opportunity to create something exponentially more powerful.
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Customer experience is about understanding what the customer wants throughout their journey and iterating to continuously improve what you're delivering.
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Mobile usage continues to expand making it more important than ever to understand how to optimize the experience around for mobile content.
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Customer experience mapping uncovers opportunities to offer your prospect great information, tools, and stories that draw them closer to your brand.
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So before we design something. Before we put witty words to paper. Let’s put our creative strategy to the test. Let’s ask these four questions.
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The evidence gathering effort should match the project parameters (budget, timeline, etc). So how do you decide what the customer experience deserves?
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Unless we want to compete solely on price, we need to optimize for more than search. We need to optimize for the things that our prospects really want.
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Asking a Beautiful Question feels positive while being a disruptor feels negative. Being negative is easy. Being engaging and inclusive takes work.
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Understand the numbers and the humans who generate those numbers. In the future, it will become the price to play in marketing.
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