f you expect to capture even the smallest space in my brain, you’re going to have to try harder than just detailing the features of your product or service to me.
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Wwriting becomes exponentially more powerful when it incorporates storytelling.
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A big part of effective brand storytelling is simply having the discipline to focus.
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A few tips on how structure and process can help free the mind to create.
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It’s a challenge to keep up and tough to know where to focus your efforts at times. Among this ever-shifting landscape, one thing remains constant – the qualities that define how you craft written content.
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I can’t think of a better way to spend time than being part of something elegant and meaningful.
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Go through the exercise. Ask the 3 questions. It will help ensure your most important story is everything it can be.
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Our visualizations are an important part of the way we communicate. Some would say they are the most important part. Settling for a vague or generic image does a disservice to the insight we are working to deliver.
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Strategy is not sexy, and jumping to execution can be seductive. But the truth is that good strategy always streamlines the process.
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There is much debate about the role that brand journalism plays. No matter where you stand on the issue, it’s undeniable that there are 3 things that will make a brand journalism effort successful.
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"Snackable" means content that is easily consumed at a glance. It's visualization that tells a story while respecting the time that people have to spend with your offering.
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If you put yourself in the Vulcan's mindset, you can find a way to win over these tough clients. And you'll find yourself doing more than creating great work – you'll be creating great work with depth and meaning.
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Empathy enables you to put yourself in the other person's shoes. That can bring all kinds of benefits. Here are 3 advantages for brand storytellers.
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I find myself going back to this exercise because of its ability to clarify my thinking and focus my efforts
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You know the cliche. "A picture is worth a thousand words." There"s a reason it's a cliche. Because there is a truth there.
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During complex projects, I find that focusing on these fundamentals can improve the storytelling. It's as simple as asking 2 questions. Am I bringing clarity? Am I finding meaning for my audience?
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If you're interested in having somebody understand you, do the hard work for them.
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The insidiousness of jargon is that it makes you believe you are actually saying something.
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5 tools to help you easily create some interesting visualizations.
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Make your communication visually approachable. You'll find that readers are more willing to engage. And more likely to remember the point you're making.
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