Snackable content. Yum.
We live in a world where we are inundated with information. For example, it's estimated that we are exposed to 3,000 promotional messages each day.
You simply can't shout louder than the other guy anymore and expect to be successful (although some car dealers think this is still the solution).
You need focus. You need valuable insight. And you need it presented in a way that fits how people want to consume information today.
The mile-long, scrolling infographic is out. Snackable content is in.
"Snackable" means content that is easily consumed at a glance. It's visualization that tells a story while respecting the time that people have to spend with your offering.
If you can create that, you'll build a loyal following that will return looking for your sharply-honed insight, presented in a compelling way.