Choosing the right stakeholders and prepping them leads to something inspiring and magical happening as we pursue our purpose.
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The benefit-driven, human-centered brand approach recognizes that we are messy, irrational decision makers. And that’s an awesome thing.
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It’s not a matter of whether a Big Audacious Meaning exists. It's a matter of how deep that statement of purpose is buried.
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Telling people what you do is a symptom of a less evolved brand. Highly evolved brands go beyond to reveal what they do for those they serve.
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Branding is essential to help people understand why you’re relevant, different, genuine, and valuable. It helps them discern why you’re right for them.
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What if we had the courage to say that there is a bigger brand purpose to our 9 to 5? Imagine spending our days driven by something that inspires us.
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Businesses continue to realize the benefits of discovering and promoting a purpose. Here is what these organizations continue to uncover and advance.
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Your brand story can be an invaluable asset, helping you do some pretty amazing things. It’s time to know that story with unwavering certainty.
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Service isn’t our differentiator. But it can help us understand that thing our prospects are longing for - how we will make a difference in their lives.
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As any great leader throughout history will tell you, your brand has to win their hearts before it can win their minds.
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The story we tell will be incomplete without both definitions of reason. We need reason. And a reason. It’s how great stories come to be.
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It's not stuff we should give thanks for, but rather, opportunity. After all, it is opportunity that is the real definition of the American Dream.
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It’s time to get excited about the transparency. Because it causes us to be better Are you ready to see what it could help you do. Are you open to that?
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The journey to purpose can be transformative, getting everyone excited and feeling like they are helping on this road to discovery.
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Imagine all of our organizations adopting the promotion of caring as a primary objective. Imagine what that could do for us all.
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Developing real empathy allows us to become incredibly relevant and meaningful to everyone we engage. And, develop a Big Audacious Meaning.
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Getting to a Big Audacious Meaning requires something that may not come natural to us. To embrace humility and focus on those we hope to serve.
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Finding the positive in a situation takes work. But it's worth being optimistic when you consider the ripple effect that it can have.
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If your attention is focused on your potential believers, you're on your way to taking that leap. To shifting your paradigm to a movement.
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Purpose draws us in and make us feel like there’s something larger that we can be part of. That creates an unparalleled connection with potential believers.
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