We can (and should ) automate the delivery of information. But that should not overshadow the most important part of what we offer. Information is valuable. Inspiration is invaluable.
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Here are three things we can do to protect our reputation and improve the chances of winning readers’ attention.
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There’s room for us to improve how we communicate. Here are 7 tips to help improve the clarity of our writing.
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The 3 “Be’s” help us build an effort with depth and meaning. It’s not one-and-done. It’s an approach the builds reputation, making it stronger with each authentic and helpful story we tell.
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It’s powerful when your branding can work inside and outside. That’s double duty.
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Your readers won’t tell you they have lost confidence. They’ll just stop clicking. Even when you have something valuable to share with them.
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We need more creative people to be great strategists. To understand research. To have a grasp on analytics. And most importantly, to understand the customer journey.
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As brand storytellers, our initial job is to grab attention and maintain interest. Sometimes we’re so focused on creating a memorable idea, we inadvertently sacrifice clarity.
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If there is one axiom that captures the monumental shift in marketing it’s this: It’s no longer about selling to your prospects, it’s about helping them buy.
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Help your prospects make an emotional connection with your offering and you will make it easier for them to do business with you.
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Being 'creative' is not a luxury to a business. It's an economic necessity.
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Doodling got a bad rap. Characterized as an absent-minded activity of the perpetually distracted. But recent research is giving new biz cred to doodling.
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Answering 3 questions can help quickly determine if a piece of content is worthy of our readers' time.
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It's okay to be an expert. But being an expert is defined by what you do. Not by some cute (and somewhat annoying) self-given title like 'guru'.
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Fearlessness is that unique ability to willingly accept a challenge knowing full well that there Is a very real risk of failure. But also knowing that what you could potentially gain from the experience could prove invaluable.
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Looking at the fears that trip you up can help you overcome the roadblocks to sharing your insight.
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There is one powerful thought that can separate you from all the others. One powerful thought that can draw people to you. This is your undeniable truth.
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Align your efforts with what your prospects want. You’ll discover opportunities to have more meaningful engagements.
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Proof is the difference between a hollow promise and a meaningful brand. Ask the hard questions. Your brand will be all the better for it.
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There are a lot of people out there who can design. And honestly, It's easy to make things pretty. It takes a little bit of genius to make them beautiful and meaningful.
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