Your audience is in control. Recognize that by giving them something extraordinary to watch or listen to. Do that and they'll reward you with their attention.
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f you expect to capture even the smallest space in my brain, you’re going to have to try harder than just detailing the features of your product or service to me.
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Wwriting becomes exponentially more powerful when it incorporates storytelling.
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We all have knowledge and expertise that we have earned through our work. It’s just a matter of giving ourselves credit for what we know and then sharing it with the genuine desire of helping others.
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A big part of effective brand storytelling is simply having the discipline to focus.
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A few tips on how structure and process can help free the mind to create.
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The bottom line is that if you want to cultivate the best ideas, creative restraints and parameters may get you there quicker than total creative freedom.
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You need to allow your users to engage wherever and however, and deliver an excellent experience no matter which device they are using.
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It’s a challenge to keep up and tough to know where to focus your efforts at times. Among this ever-shifting landscape, one thing remains constant – the qualities that define how you craft written content.
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With just a weekend to create and build, the hackathon format creates a unique environment. There's lots of learning to take away from working in this environment.
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I can’t think of a better way to spend time than being part of something elegant and meaningful.
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Go through the exercise. Ask the 3 questions. It will help ensure your most important story is everything it can be.
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There is a growing importance of the user experience you are creating. Here are three that illustrate the need to turn your focus to your user experience.
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Our visualizations are an important part of the way we communicate. Some would say they are the most important part. Settling for a vague or generic image does a disservice to the insight we are working to deliver.
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Strategy is not sexy, and jumping to execution can be seductive. But the truth is that good strategy always streamlines the process.
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There is much debate about the role that brand journalism plays. No matter where you stand on the issue, it’s undeniable that there are 3 things that will make a brand journalism effort successful.
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With this kind of focus, you’ll find yourself less likely to get overwhelmed while feeling like your producing helpful content that matters to your audience
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'Helping' is always more powerful than 'selling'.
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Answer this question and you’ll be developing valuable content. More importantly, you’ll be making it easy for your customers to do business with you.
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It doesn’t matter whether you are creating an app, a story, or any other experience. In order to make it as meaningful as possible, you need to ask this question about each element along the way
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