Don't underestimate what your brand is capable of. Be courageous. Your brand can make a difference. You have to believe it. And claim it.
Read More
If you don’t know why your brand is extraordinary, your employees and customers won’t know either. That’s not a disadvantage that you should just quietly accept.
Read More
Without a unifying idea, the efforts of your brand become disjointed. Messages conflict. And prospects start tuning out because of the dissonance. It’s why you need to find your unifying idea first.
Read More
If you’re looking to nurture a purpose-driven brand, check out these interesting reads.
Read More
This is a variation of the 5 Whys exercise I use to help organizations clarify their purpose or Big Audacious Meaning. But I have found it useful for uncovering the most compelling brand story as well.
Read More
With this simple exercise, you have what you need to make your message relevant and meaningful. And that's what makes a message magnetic.
Read More
Start by asking, “Who are we serving?” And, “How are we making a difference for her or him?” Then let that guide our brand by sharing something that’s less about us and more about them.
Read More
Storytellers throughout the ages have known this secret – there is nothing like a villain to give your story real power. If your brand has any doubts, just ask your hero.
Read More
All great stories have one. Is your brand ready to find the villain that will make yours great?
Read More
Thrust is meaning that leads to momentum. When our brand gives people this, it gives them a reason to become passionate. Team members start going above and beyond. And customers start recommending us to others.
Read More
With each step you'll identify the elements of your brand story. And begin to go beyond simply being of interest to those you hope to serve to becoming beguiling.
Read More
You can try to tell others. Or you can opt to share something real. Share something illuminating, entertaining, or moving. Or maybe even all three. Think how irresistible that would be.
Read More
When you adopt this new mindset, you can see why it makes your brand more memorable. After all, you are speaking to what they want to hear.
Read More
With your clarified purpose as your North Star, you can accelerate speed to market. All the while knowing that you won’t be circling back to those decisions in a month or two because they were out of sync with who you are.
Read More
You'll find your brand spending less time talking at people and more time really connecting with what's relevant and meaningful to them.
Read More
When it comes to your brand, it's no longer about what we want to say. It's about what they want to hear.
Read More
When we talk about a great brand, we refer to it as being “loved”. Coincidence? I think not.
Read More
The most magical thing may just be that any brand can do this. Just ask the question my mom (and maybe your mom, too) asked.
Read More
We are homing in on what constitutes a purpose-driven brand. These 5 posts from the previous month provide insightful guidance for our journey toward purpose.
Read More
The great thing about us crazy humans is that we come with a valuable opportunity for you. We can be entertained. We can be moved. We can be inspired.
Read More