As brand storytellers, our initial job is to grab attention and maintain interest. Sometimes we’re so focused on creating a memorable idea, we inadvertently sacrifice clarity.
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If there is one axiom that captures the monumental shift in marketing it’s this: It’s no longer about selling to your prospects, it’s about helping them buy.
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Help your prospects make an emotional connection with your offering and you will make it easier for them to do business with you.
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Being 'creative' is not a luxury to a business. It's an economic necessity.
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Doodling got a bad rap. Characterized as an absent-minded activity of the perpetually distracted. But recent research is giving new biz cred to doodling.
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Answering 3 questions can help quickly determine if a piece of content is worthy of our readers' time.
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It's okay to be an expert. But being an expert is defined by what you do. Not by some cute (and somewhat annoying) self-given title like 'guru'.
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Fearlessness is that unique ability to willingly accept a challenge knowing full well that there Is a very real risk of failure. But also knowing that what you could potentially gain from the experience could prove invaluable.
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Looking at the fears that trip you up can help you overcome the roadblocks to sharing your insight.
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There is one powerful thought that can separate you from all the others. One powerful thought that can draw people to you. This is your undeniable truth.
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Align your efforts with what your prospects want. You’ll discover opportunities to have more meaningful engagements.
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Proof is the difference between a hollow promise and a meaningful brand. Ask the hard questions. Your brand will be all the better for it.
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There are a lot of people out there who can design. And honestly, It's easy to make things pretty. It takes a little bit of genius to make them beautiful and meaningful.
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Your audience is in control. Recognize that by giving them something extraordinary to watch or listen to. Do that and they'll reward you with their attention.
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f you expect to capture even the smallest space in my brain, you’re going to have to try harder than just detailing the features of your product or service to me.
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Wwriting becomes exponentially more powerful when it incorporates storytelling.
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We all have knowledge and expertise that we have earned through our work. It’s just a matter of giving ourselves credit for what we know and then sharing it with the genuine desire of helping others.
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A big part of effective brand storytelling is simply having the discipline to focus.
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A few tips on how structure and process can help free the mind to create.
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The bottom line is that if you want to cultivate the best ideas, creative restraints and parameters may get you there quicker than total creative freedom.
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