The evolution of branding in 2024 will be marked by a fusion of technology and prospect-centric strategies.
Read More
Over the 4th quarter of 2023, posts covering brand and purpose commanded readers’ attention. Here is a recap
Read More
A great brand can change everything for an organization. The same goes for your purpose. Imagine what happens when you wed the two.
Read More
Do the strategic work when establishing or refreshing your brand. It will ensure you’re creating a brand that means something to those you hope to serve.
Read More
Trends come and go. Fads have an expiration date. There are things that deserve more of your attention and effort. The things that don’t change for your brand.
Read More
Nurturing your brand’s value requires having respect for the work put into the brand. There is just too much at stake to ignore it.
Read More
Here is a collection of posts on the value of gratitude in your branding. I hope you enjoy.
Read More
If you’re sending out a lone thankfulness message in November, you’re missing a bigger opportunity.
Read More
Customer journey maps remain indispensable tools for enhancing customer experiences, aligning teams, and driving innovation.
Read More
A purpose-driven brand story fosters an emotional investment and ignites passion in those you hope to serve. It’s what makes a brand enchanting.
Read More
When organizations move past these misconceptions, they unlock the true potential of purpose-driven branding.
Read More
Purpose isn't just a strategy for the moment. It is a foundational idea that can create sustained success and a lasting legacy.
Read More
While data and analytics are essential, never underestimate the value of a well-crafted emotional connection with your audience.
Read More
Over the last quarter, posts covering how to strengthen your brand commanded readers’ attention. Here is a recap
Read More
Brand equity represents the intangible assets that a brand possesses. it is a reflection of how people feel and think about your brand.
Read More
You can’t set branding aside. Because, quite frankly, everything your brand does is, well, branding.
Read More
Facts and features may inform. But it's the emotions that will inspire and connect, making your brand more than a choice. Making it a valuable part of the lives of those you hope to serve.
Read More
Understanding your customers' WIIFM puts those you hope to serve at the center of your brand strategy, allowing you to consistently address their needs and desires.
Read More
To create remarkable content – Embrace clarity. Infuse consequential value. Find the captivating emotions. Add your unique charm. And maintain unwavering consistency.
Read More
Simplicity doesn't mean sacrificing depth. It’s not about reducing. It’s about amplifying so that those you are hoping to reach will be engaged and maybe even inspired.
Read More