Insights — dansalva

It's the brand that demonstrates kindness that stands out and leaves an indelible mark on us.

BrandingDan SalvaAugust 18, 2023brand

Why you need to understand brand hierarchy

By crafting a thoughtful brand hierarchy, businesses can create invaluable clarity for each of their offerings while building an interconnectedness between all their brands.

BrandingDan SalvaAugust 11, 2023Brand, Brand Hierarchy

What brands overlook when it comes to purpose

It's easy to overlook the profound impact a simple brand purpose can have.

Strategic innovationDan SalvaAugust 4, 2023Brand Purpose

Is your brand inadvertently making this costly positioning mistake?

Positioning can be a great tool. As long as you remember that, even though it is your brand’s positioning, it’s really not about you.

Strategic innovationDan SalvaJuly 28, 2023Positioning, Brand

Want to acid test your brand? Write a case study.

The lowly case study is an underappreciated brand tool. Here’s why.

Strategic innovationDan SalvaJuly 21, 2023Brand, Case Study

From informing to inspiring: how to transform your brand

Are you ready to make your brand more relevant and meaningful to those you hope to serve? Here are some ways to make that happen.

Strategic innovationDan SalvaJuly 14, 2023Brand, Purpose

The 3 most read brand posts for Q2 2023

This last quarter saw readers gravitating toward posts that explored important fundamentals for creating powerful brand messaging.

BrandingDan SalvaJuly 7, 2023Brand Message, Brand

The exact perfect time to bring purpose into your efforts

A Big Audacious Meaning will give you direction. It will give you joyous motivation. And it will make the whole journey more meaningful. When do you want to make that a reality for you and your brand?

Strategic innovationDan SalvaJune 30, 2023Big Audacious Meaning, Purpose

Don’t underestimate the power of positivity for your brand

When life gets to the point of feeling overwhelming, it becomes clear how much we prefer brands that bring positivity into our lives.

BrandingDan SalvaJune 23, 2023Brand

Your story may be your greatest asset

People don’t just want to buy. They want to buy in. This is why your story is invaluable.

Brand storytellingDan SalvaJune 16, 2023Brand Story

If you think AI is going to take your writing job, you’re probably right.

You can choose to view AI as the thing that will end your career - or the tool that you will wield to do incredible things.

Strategic innovationDan SalvaJune 9, 2023AI, writing, content marketing

Maybe you should just stop creating content

Simply ask two questions before you post another shred of brand content.

Content MarketingDan SalvaJune 2, 2023Content, Brand

Just being clear with your brand is not enough.

Those who emphasize clarity alone may be missing out on the bigger opportunity to engage and inspire,

BrandingDan SalvaMay 26, 2023Brand Language

6 steps to writing an irresistible brand message

Your brand message needs to be relevant and compelling. Here is a six-step process to making that happen.

Strategic innovationDan SalvaMay 19, 2023brand

What you need to know about brand purpose in today's environment

The brands that so easily abandon their purpose-driven approach are the ones that need to go.

Strategic innovationDan SalvaMay 12, 2023Brand Purpose

What is a brand personality, why is it important, and how do you create one?

Your brand personality can help define how the brand speaks, acts, and interacts - helping you create a brand that’s more compelling and engaging.

BrandingDan SalvaMay 5, 2023Brand

Define your brand by what you’re not

Sometimes getting people to think about what our brand is requires surprising them with what it is not.

BrandingDan SalvaApril 28, 2023Brand, Brand Position

10x the power of your brand language

Use your brand language to help those you hope to serve feel like you prioritize their needs over your own.

BrandingDan SalvaApril 21, 2023Brand, Brand Language

What’s the connection between your brand purpose and your brand position?

Every brand has the potential to contribute more than just an emotional benefit. Find it. Clarify it. And then connect it to your position.

Strategic innovationDan SalvaApril 15, 2023Brand, Position, Purpose

The 3 most read posts on creating an extraordinary brand from Q1 2023

If we can practice reorienting our thinking, we can begin to create something extraordinary with our brand. Here are 3 posts that provide the guidance.

BrandingDan SalvaApril 6, 2023Brand