Insights

We could light the fire of purpose that ignites a passion in all those around us. Imagine how awesome that would be. That's the dream.

Imagine when companies start to discover that the path to purpose is also the path to success. Imagine customers rewarding them for the good they spread.

Here is another survey of the insight being shared around purpose – one of the biggest movements in business today – along with some must read sources.

Purpose continues to expand with a wide range of thought leadership. Here are five sources that offer some helpful insight into the movement.

It's a journey to discover a purpose. But what we shouldn't forget is that, when you get there, the real adventure is just beginning.

Purpose is easily thought of as doing good. But that's just the half of it. What often gets lost is that it's just as much about doing well.

We don't have to wait for the entire organization to adopt a larger purpose. We can bootstrap, prototype, and pilot purpose.

Nobody leaves the workshop without feeling that incredible sense of hopefulness and excitement that defining a purpose brings.

We can only go so far if we just stick to the features. We need to get to our profound purpose. And then let it lead us to the benefit of the benefit.

A manifesto can’t be faked. It has to be inspired by a meaningful purpose. If you’re having trouble writing something moving, revisit your purpose.