Insights — dansalva

7 reasons your brand should focus on the problem and not the product

By focusing on the problem and not the product, you can significantly enhance your brand's relevance, differentiation, and appeal.

BrandingDan SalvaSeptember 11, 2024Brand

The key challenges and opportunities for brands today

Branding is not just about creating a logo or tagline. It's about building meaningful connections and delivering value that resonates.

BrandingDan SalvaSeptember 5, 2024Branding

Creativity is your brand’s superpower

Creativity isn’t about being flashy or doing something crazy with your brand. It’s about building outrageously genuine connections with those you hope to serve.

BrandingDan SalvaAugust 28, 2024Creativity

The key to moving from rebranding your offering to rebranding the problem it solves.

Moving from rebranding your offering to rebranding the problem it solves creates a stronger, more relevant, and more valuable brand.

BrandingDan SalvaAugust 23, 2024Branding

People don’t care about your brand. They care about their problem.

It's not about what you're selling. It's about the difference your brand makes in people's lives.

BrandingDan SalvaAugust 15, 2024Branding, Empathy

Don’t rebrand your product. Rebrand the problem you solve.

Become a trusted partner in solving their problems rather than simply a provider of products or services.

BrandingDan SalvaAugust 9, 2024Rebrand, Brand

Humor me: How laughter can build brand connection

Humor can help create a unique brand identity, build stronger relationships with your audience, and ultimately drive business growth.

BrandingDan SalvaAugust 1, 2024Brand

Building a brand personality to make your brand more human

Unlock the power of a brand that resonates with people on a deeper level, making your brand genuinely human and unforgettable.

BrandingDan SalvaJuly 25, 2024Brand Personality

We crave brands that are human

By prioritizing connection, brands can rise above the din and create a space where we all feel valued and understood.

BrandingDan SalvaJuly 18, 2024Brand

How brands use emotion to build powerful connections with prospects

We need to understand those we hope to serve. Understand their emotions. And then find unique ways to connect our brands to those hopes, desires, and aspirations they have.

BrandingDan SalvaJuly 12, 2024brand

The crucial role of brand authenticity

Authenticity helps ensure your brand resonates with those you hope to serve, helping you build genuine connections and invaluable loyalty.

BrandingDan SalvaJuly 5, 2024Brand Authenticity

Using visuals to heighten emotion in your brand storytelling

The right visuals can make your message come alive, forge a deeper connection with your audience, and leave a lasting impression. Picture that for your brand.

Brand storytellingDan SalvaJune 27, 2024Brand storytelling

Content is king, emotion is queen: creating content that makes people feel

Dethrone the dull and crown the compelling. Craft content that makes your audience laugh, cry, feel empowered, or inspired to take action.

Content MarketingDan SalvaJune 21, 2024content marketing

Choosing the right emotional appeals for your brand

By leveraging the power of emotions, you can build a brand that connects with your audience on a deeper level.

BrandingDan SalvaJune 13, 2024Branding

From purpose to passion: building a brand narrative that resonates

People don't just buy products. They buy into the stories behind them. Make yours a story worth telling.

Brand storytellingDan SalvaJune 8, 2024Brand Story

Beyond demographics: psychographics and the power of emotional segmentation

Demographics provide a starting point, but psychographics unlock the true power of understanding your prospects.

BrandingDan SalvaMay 31, 2024Brand Strategy

Know their feels: How to discover the emotions that drive behavior

By taking the time to understand those you hope to serve on a deeper emotional level, you can create brand content that truly resonates.

Brand storytellingDan SalvaMay 23, 2024Brand, Brand Research

The power of brand storytelling: how to craft a narrative that stands out

By embracing storytelling, you can craft a unique brand narrative that sets your brand apart—a brand story that resonates deeply with those you hope to serve.

BrandingDan SalvaMay 17, 2024Brand, Brand Story

Beyond the logo: building a distinctive brand identity

Your brand is more than a logo. It's a story waiting to be told. Make it one that your audience will remember.

BrandingDan SalvaMay 10, 2024Brand

Differentiation vs. distinctiveness: the key to brand recognition

By combining a strong differentiation strategy with distinctive visuals and story, you can ensure your brand stands tall in any crowded marketplace.

BrandingDan SalvaMay 2, 2024Brand