The most powerful way to strengthen your brand's staying power is to stay committed to your ‘why’.
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This exercise can help you critically examine your purpose, clarifying and transforming it into something exceptional.
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If you’re constantly building new features but not building your brand, you’re fighting a losing battle against your competitors.
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This quarter’s most-read posts dove deeper into everything from what separates ‘purpose’ from ‘mission’ to how to mine the most potent parts of your brand.
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Subtraction isn't about losing something. It’s about choosing what matters most for your brand and letting go of the rest. By embracing the power of less, you can create space for more.
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The best thing about passion is that any brand can tap into it. It’s not exclusive to mega-brands or sports brands or any other.
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After your logo, the most powerful expression of your brand is found in those words that sit there under your logo. Your rallying cry.
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It’s not enough to expose people to your message. You have to give them a meaningful reason to care if you want to engage them.
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By uncovering the benefit of the benefit and connecting with your purpose, you can unlock the full potential of your brand.
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If you’re looking for the path to success for your organization, it runs right through your brand purpose.
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Purpose and mission are two distinct but interconnected concepts that together define a brand's identity and direction.
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Maybe it’s time to get with your sales colleagues and create something you’ll both feel good about.
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We have to change our inclination from enumerating the rational things and thinking it’s enough to rely on the lightweight brand benefits.
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It can be easy to forget the power that brand equity has in gaining, retaining, and nurturing customers.
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Treat aspirations with great care, letting those you hope to serve know that you share common ground when it comes to what they hold dear.
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Focus on understanding the disconnect and you’ll begin to understand how your brand can help them bridge that gap between what they say and do.
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The evolution of branding in 2024 will be marked by a fusion of technology and prospect-centric strategies.
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Over the 4th quarter of 2023, posts covering brand and purpose commanded readers’ attention. Here is a recap
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A great brand can change everything for an organization. The same goes for your purpose. Imagine what happens when you wed the two.
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Do the strategic work when establishing or refreshing your brand. It will ensure you’re creating a brand that means something to those you hope to serve.
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