Trends come and go. Fads have an expiration date. There are things that deserve more of your attention and effort. The things that don’t change for your brand.
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Nurturing your brand’s value requires having respect for the work put into the brand. There is just too much at stake to ignore it.
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Here is a collection of posts on the value of gratitude in your branding. I hope you enjoy.
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If you’re sending out a lone thankfulness message in November, you’re missing a bigger opportunity.
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Customer journey maps remain indispensable tools for enhancing customer experiences, aligning teams, and driving innovation.
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A purpose-driven brand story fosters an emotional investment and ignites passion in those you hope to serve. It’s what makes a brand enchanting.
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When organizations move past these misconceptions, they unlock the true potential of purpose-driven branding.
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Purpose isn't just a strategy for the moment. It is a foundational idea that can create sustained success and a lasting legacy.
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While data and analytics are essential, never underestimate the value of a well-crafted emotional connection with your audience.
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Over the last quarter, posts covering how to strengthen your brand commanded readers’ attention. Here is a recap
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Brand equity represents the intangible assets that a brand possesses. it is a reflection of how people feel and think about your brand.
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You can’t set branding aside. Because, quite frankly, everything your brand does is, well, branding.
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Facts and features may inform. But it's the emotions that will inspire and connect, making your brand more than a choice. Making it a valuable part of the lives of those you hope to serve.
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Understanding your customers' WIIFM puts those you hope to serve at the center of your brand strategy, allowing you to consistently address their needs and desires.
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To create remarkable content – Embrace clarity. Infuse consequential value. Find the captivating emotions. Add your unique charm. And maintain unwavering consistency.
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Simplicity doesn't mean sacrificing depth. It’s not about reducing. It’s about amplifying so that those you are hoping to reach will be engaged and maybe even inspired.
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It's the brand that demonstrates kindness that stands out and leaves an indelible mark on us.
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By crafting a thoughtful brand hierarchy, businesses can create invaluable clarity for each of their offerings while building an interconnectedness between all their brands.
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It's easy to overlook the profound impact a simple brand purpose can have.
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Positioning can be a great tool. As long as you remember that, even though it is your brand’s positioning, it’s really not about you.
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