Insights — dansalva

How big of a role should emotion play in your brand?

While data and analytics are essential, never underestimate the value of a well-crafted emotional connection with your audience.

BrandingDan SalvaOctober 13, 2023Brand

The 3 most read brand posts for Q3 2023

Over the last quarter, posts covering how to strengthen your brand commanded readers’ attention. Here is a recap

Dan SalvaOctober 7, 2023

What is brand equity and why is it important?

Brand equity represents the intangible assets that a brand possesses. it is a reflection of how people feel and think about your brand.

BrandingDan SalvaSeptember 29, 2023Brand, Brand Equity

Everything your brand does is branding

You can’t set branding aside. Because, quite frankly, everything your brand does is, well, branding.

BrandingDan SalvaSeptember 21, 2023Brand

EMOTION IS THE MOST POWERFUL BRAND DRIVER

Facts and features may inform. But it's the emotions that will inspire and connect, making your brand more than a choice. Making it a valuable part of the lives of those you hope to serve.

BrandingDan SalvaSeptember 14, 2023Branding

Do You Know Your Brand's WIIFM?

Understanding your customers' WIIFM puts those you hope to serve at the center of your brand strategy, allowing you to consistently address their needs and desires.

Strategic innovationDan SalvaSeptember 8, 2023Brand, Brand Strategy

5 C’s for building remarkable content

To create remarkable content – Embrace clarity. Infuse consequential value. Find the captivating emotions. Add your unique charm. And maintain unwavering consistency.

Content MarketingDan SalvaAugust 31, 2023Content

Why you should simplify your writing (even to a technical audience)

Simplicity doesn't mean sacrificing depth. It’s not about reducing. It’s about amplifying so that those you are hoping to reach will be engaged and maybe even inspired.

Brand storytellingDan SalvaAugust 24, 2023Writing, Marketing, Branding

Can kindness be a brand differentiator?

It's the brand that demonstrates kindness that stands out and leaves an indelible mark on us.

BrandingDan SalvaAugust 18, 2023brand

Why you need to understand brand hierarchy

By crafting a thoughtful brand hierarchy, businesses can create invaluable clarity for each of their offerings while building an interconnectedness between all their brands.

BrandingDan SalvaAugust 11, 2023Brand, Brand Hierarchy

What brands overlook when it comes to purpose

It's easy to overlook the profound impact a simple brand purpose can have.

Strategic innovationDan SalvaAugust 4, 2023Brand Purpose

Is your brand inadvertently making this costly positioning mistake?

Positioning can be a great tool. As long as you remember that, even though it is your brand’s positioning, it’s really not about you.

Strategic innovationDan SalvaJuly 28, 2023Positioning, Brand

Want to acid test your brand? Write a case study.

The lowly case study is an underappreciated brand tool. Here’s why.

Strategic innovationDan SalvaJuly 21, 2023Brand, Case Study

From informing to inspiring: how to transform your brand

Are you ready to make your brand more relevant and meaningful to those you hope to serve? Here are some ways to make that happen.

Strategic innovationDan SalvaJuly 14, 2023Brand, Purpose

The 3 most read brand posts for Q2 2023

This last quarter saw readers gravitating toward posts that explored important fundamentals for creating powerful brand messaging.

BrandingDan SalvaJuly 7, 2023Brand Message, Brand

The exact perfect time to bring purpose into your efforts

A Big Audacious Meaning will give you direction. It will give you joyous motivation. And it will make the whole journey more meaningful. When do you want to make that a reality for you and your brand?

Strategic innovationDan SalvaJune 30, 2023Big Audacious Meaning, Purpose