Insights — dansalva

Your brand’s hidden treasure

If you want people to do something, give them a plan. If you want people to do something great, give them a story.

Brand storytellingDan SalvaApril 1, 2021Storytelling, Brand

7 must-read posts for pursuing brand purpose

Here is a roundup of posts that shouldn't be missed if you're looking to build or amplify your purpose-driven brand.

Strategic innovationDan SalvaMarch 26, 2021Purpose, Brand Purpose

Data will tell us 'what' but not 'why'

Data is important. But maybe it shouldn't lead the conversation about how we should design the engagement for prospects.

Brand storytellingDan SalvaMarch 19, 2021Brand, storytelling

4 ways to create deeper connections with prospects

We need to examine the motivations and emotions that drive our prospects’ irrational decisions..Here are a few good tools to do that.

Brand storytellingDan SalvaMarch 12, 2021Empathy, Brand, Storytelling

Why your brand should embrace irrationality

No matter how rational we think we might be, emotions drive what we do. The sooner a brand embraces this, the sooner it begins to gain our attention, win our loyalty, and even spur our advocacy of the brand.

Strategic innovationDan SalvaMarch 4, 2021Brand

What you stand for is what you offer

Create the core tenet that will unite all your efforts. Get this right. Because when it comes down to it, it's what those you hope to serve are really looking for.

Strategic innovationDan SalvaFebruary 25, 2021Brand, Big Audacious Meaning

How to keep your brand from being forgettable

Before starting any discussion about the brand, focus everyone on your prospect’s idealized self. It will help your ideas become more meaningful to those you hope to serve.

Brand storytellingDan SalvaFebruary 19, 2021Brand

Making the leap from managing brand perception to building a powerful brand promise.

A purposeful brand promise can make your brand essential to those you hope to serve. Because that promise reaches beyond the functional to tap into the powerful, decision-making, emotional part of our brains.

Strategic innovationDan SalvaFebruary 13, 2021Brand Promise, Big Audacious Meaning

Why you need to get 'brand you' right before you do anything

Asking them to clarify their personal brand is a powerful way to help them understand how they should approach the organization’s brand.

Strategic innovationDan SalvaFebruary 6, 2021Purpose, Big Audacious Meaning

What makes your brand special? (SPOILER: It's probably not what you think.)

If this question becomes your touchstone, you will begin to infuse everything you say and do with a rare magic that every brand hopes to capture.

Strategic innovationDan SalvaJanuary 29, 2021Big Audacious Meaning, Purpose, Brand

Got your brand purpose? Now do this.

Your brand purpose can become one of your most valuable assets. But only if people can understand and connect with it. That's why a Rallying Cry is crucial.

Strategic innovationDan SalvaJanuary 21, 2021Purpose, Big Audacious Meaning, Rallying Cry

How to create a powerful purpose statement: 3 secrets

Your purpose statement could be the difference between you having a brand and you having a brand that matters.

Strategic innovationDan SalvaJanuary 16, 2021Big Audacious Meaning, purpose

How to do purpose - connecting your 'why' to your 'what' & 'how'

Your purpose is powerful. Connecting it to what you do and how you do it makes it irresistible.

Strategic innovationDan SalvaJanuary 7, 2021Purpose, Big Audacious Meaning

Next level brand strategy: caring for one another

Today, brands are waking up to the fact that greater success comes when we shift from putting the needs of the shareholders first to putting the needs of all the stakeholders first.

Strategic innovationDan SalvaDecember 31, 2020Brand Strategy, Purpose