5 must-read brand posts to inspire us this holiday season
There is much that worries us these days. It’s easy to focus on what’s wrong. Which is a good reason to rediscover the posts that will help us capture that spirit of hope.
Gratitude – your brand's secret power – Here’s how you set your brand on the path to being exceptionally relevant and incredibly meaningful to everyone you serve.
You before me. A genius idea for your brand. – When you put others first, good things happen. For those you serve. For everyone that your brand touches. And for your brand.
The science behind expressing gratitude will surprise you – “Expressions of gratitude lead to improved relationships for both the one expressing gratitude and the recipient.”
Forget hygge: The Danish concept we need now is ‘samfundssind’ – "If you ask people to “help me understand your perspective,” it’s possible to build trust; research shows that feeling understood can make us trust even people with whom we disagree."
Your brand and the magic of giving – Smart brands today understand that selflessly giving is a potent way to attract new customers, build loyalty, and more.