Let's stop relying on the old constructs that employ fear and intimidation to motivate. And let’s start inspiring greatness.
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These advantages are why visionary brands have embraced a purpose – it creates mojo for the brand that is felt inside and outside the organization.
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People have shown that they appreciate and value purpose-driven brands. We just need to remember that they need multiple exposures. And stories that demonstrate its meaningfulness.
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A vague or lofty brand purpose statement just won't cut it. You need to let people know how they can join you in making a difference.
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A rallying cry isn't there to explain the brand. It's there to amplify it.
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It is a valuable bit of shorthand, delivering a meaningful and memorable way for everyone to understand what embracing brand purpose is all about.
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It's always interesting to see what is getting the most attention over the course of the quarter. It gives us all insight into what topics readers are finding most important
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Connect with why we should care and you’ll carve out that little corner in our brains for your brand.
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When you focus on them first, they begin to view you as a valuable resource. And a helpful ally. When this happens, that elusive trust forms.
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Leave purpose out of the equation and you walk away from arguably the most powerful factor in helping people make a decision to engage with you.
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Ask how your brand can serve the profound need we all have to feel like what we do matters.
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Inspiration and meaning serve a deeper need we all have. And in doing so, create an irresistible gravitational pull for a brand that we willingly succumb to.
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Become more outward-focused. More servant-oriented. And you’ll become more appealing to all those we hope to serve.
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Select your words carefully and you could give your brand message layers of meaning. And help those you hope to serve feel like they have discovered something special.
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Every brand has this potential. You simply need to know how to unlock it. Here are four ways to do just that.
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Clarifying a brand purpose can become a savvy strategic move for organizations – unrivaled by any other business strategy.
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If you really want your brand to connect with those you hope to serve, then take a page out of Epictetus' playbook.
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Here are 5 of the most read posts from the first quarter of 2022 covering brand and taking a purpose-driven approach.
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If you spend the time to find the questions, it will begin to become apparent what your brand message should be.
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Major corporations are leaning into purpose. And even though adoption is not ubiquitous, the idea has entered the strategic discussions of companies everywhere.
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