The importance of creativity cannot be overstated. Here is a short quiz to give you a general assessment of this crucial part of your branding.
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A Manifesto Movie is a powerful tool for expressing your brand purpose, motivating your team, and connecting with your audience on a deeper level.
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By prioritizing the value your brand delivers over price, you can build an enduring brand that thrives in a dynamic and competitive marketplace.
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Embracing a genuine brand purpose fundamentally shifts how you think about your brand.
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The most-read brand posts in 2024 ranged from mission and purpose to rebranding the problem your brand solves.
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Your brand can be an ambassador of joy and wonder. Be that force for good.
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Shareholders are no doubt important to an organization. They just shouldn’t be the sole focus. Brand purpose can help.
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By prioritizing a purpose, brands can not only achieve financial success but also make a difference.
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As you begin to consider your brand message, start with gratitude. Those you hope to serve will appreciate it. And reward you for it.
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By understanding how emotions influence our decision-making processes, marketers can create campaigns that capture attention and motivate those they hope to serve.
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By embracing the 5 Whys technique, you'll uncover the emotional core. And in the process, unlock the true potential of your brand.
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When your brand taps into emotions, you're not just selling a product or service – you're selling a feeling, an experience, and a connection.
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By aligning your work with your purpose, you can achieve financial success while also making a significant impact on those around you.
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Forget "features that sell" and start with an impact that resonates and you’ll set the stage for creating a brand that is irresistible.
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To truly connect with people and drive long-term success, brands need to evolve beyond superficial messaging and focus on solving real-world problems.
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The most read brand posts in the 3rd quarter of 2024 ranged from guidance on problem-centric branding to finding ways to humanize your brand.
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A strong brand is a vision that guides your business. If your current branding isn't helping you achieve that vision, it's time to think seriously about a rebrand.
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Using this playbook as a guide, you can create a powerful and effective problem-centric rebranding strategy.
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By understanding the power of dishabituation, brands can disrupt the familiarity of approaches that have fallen victim to habituation.
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By focusing on the problem and not the product, you can significantly enhance your brand's relevance, differentiation, and appeal.
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