Insights — dansalva

Feeling the brand love

Become more outward-focused. More servant-oriented. And you’ll become more appealing to all those we hope to serve.

Strategic innovationDan SalvaMay 28, 2022Brand, Branding

Why your brand message should be like an onion

Select your words carefully and you could give your brand message layers of meaning. And help those you hope to serve feel like they have discovered something special.

Brand storytellingDan SalvaMay 20, 2022brand

4 ways to improve your brand message today

Every brand has this potential. You simply need to know how to unlock it. Here are four ways to do just that.

Strategic innovationDan SalvaMay 13, 2022Brand

The costly assumption about brand purpose

Clarifying a brand purpose can become a savvy strategic move for organizations – unrivaled by any other business strategy.

Strategic innovationDan SalvaMay 6, 2022brand purpose

Unlock this brand superpower

If you really want your brand to connect with those you hope to serve, then take a page out of Epictetus' playbook.

Strategic innovationDan SalvaApril 30, 2022Brand, Marketing

5 of the most read posts on brand and purpose so far this year.

Here are 5 of the most read posts from the first quarter of 2022 covering brand and taking a purpose-driven approach.

Strategic innovationDan SalvaApril 21, 2022Brand, Purpose

Ask this one question to make your brand more relevant

If you spend the time to find the questions, it will begin to become apparent what your brand message should be.

Brand storytellingDan SalvaApril 16, 2022Brand, Brand Story

Purpose can move you from incremental progress to exponential gains

Major corporations are leaning into purpose. And even though adoption is not ubiquitous, the idea has entered the strategic discussions of companies everywhere.

Strategic innovationDan SalvaApril 8, 2022Purpose

4 rules for creating a meaningful purpose

What constitutes a powerful purpose? What can it really do for an organization? And how do you go about clarifying one? Here are four rules.

Strategic innovationDan SalvaMarch 31, 2022Purpose, Big Audacious Meaning

6 reasons leading brands get serious about purpose

Profit and purpose are not at odds with each other. Rather, they are mutually catalytic.

Strategic innovationDan SalvaMarch 25, 2022Purpose, Brand purpose

It's time to do something different with your brand

What makes you desirable is what you do for others. When your brand makes this strategic shift, great things start to happen.

Strategic innovationDan SalvaMarch 19, 2022brand, Big Audacious Meaning

Is your brand built on combative military language?

It's time to retire the combative brand language. And allow our words to express the good we hope to do.

Strategic innovationDan SalvaMarch 12, 2022Brand, Brand language

A brand purpose lesson inside a jar of mayonnaise

Your brand can do well by doing good. In fact, the best way to do well is to do good.

Strategic innovationDan SalvaMarch 5, 2022Brand Purpose, Big Audacious Meaning

Bold brand move: serving not selling

Offering invaluable help is arguably the most potent way for your brand to sell.

Strategic innovationDan SalvaFebruary 25, 2022Brand

An easy brand language change that can make you irresistible

It is undeniably compelling when brands change their language to make those they hope to serve the heroes.

Strategic innovationDan SalvaFebruary 18, 2022Brand

This one sign reveals brand purpose posers

Take all that inward focus and turn it outward and your brand will earn a place in their heads. Do it well enough, and you may even find your way to their hearts.

Strategic innovationDan SalvaFebruary 10, 2022Brand, Purpose