Your purpose is invaluable. Bringing it consistently into your messaging can help further your pursuit of that purpose.
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Seasoned storytellers know that great brand stories start with a solid strategic framework.
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We need to be careful when communicating urgency and scarcity. Those marketing messages have to come from a place of caring and helping.
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You have to define what it purposeful means to you. And then see how that aligns with your organization and those around you.
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A great name can be game-changing. It can make your brand unforgettable, meaningful, and more. Putting a method in place is paramount.
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Purpose is not a replacement or a substitute for what you are doing. It is a multiplier.
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If you want to cut through all the complexity, then do what great brands do. Share the love.
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Asking the question will help you ensure that you are on the path to unlocking the full potential of embracing a brand purpose.
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We all want that brand story that feels undeniably irresistible. So what's keeping us from such a story? Here are a few of the usual suspects.
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Great brands know how to share. It's time to look at what you do and what you have and discover what your brand can share.
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When you share the 'what's in it for me', you may win people's attention. But share that 'what's in it for us' and you begin to win their hearts.
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Purpose is not a new concept. Today's expressions of purpose trace their roots back centuries to a Japanese concept.
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If you want people to do something, give them a plan. If you want people to do something great, give them a story.
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Here is a roundup of posts that shouldn't be missed if you're looking to build or amplify your purpose-driven brand.
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Data is important. But maybe it shouldn't lead the conversation about how we should design the engagement for prospects.
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We need to examine the motivations and emotions that drive our prospects’ irrational decisions..Here are a few good tools to do that.
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No matter how rational we think we might be, emotions drive what we do. The sooner a brand embraces this, the sooner it begins to gain our attention, win our loyalty, and even spur our advocacy of the brand.
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Create the core tenet that will unite all your efforts. Get this right. Because when it comes down to it, it's what those you hope to serve are really looking for.
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Before starting any discussion about the brand, focus everyone on your prospect’s idealized self. It will help your ideas become more meaningful to those you hope to serve.
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A purposeful brand promise can make your brand essential to those you hope to serve. Because that promise reaches beyond the functional to tap into the powerful, decision-making, emotional part of our brains.
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