Focus on understanding the disconnect and you’ll begin to understand how your brand can help them bridge that gap between what they say and do.
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Over the 4th quarter of 2023, posts covering brand and purpose commanded readers’ attention. Here is a recap
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A great brand can change everything for an organization. The same goes for your purpose. Imagine what happens when you wed the two.
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If you’re sending out a lone thankfulness message in November, you’re missing a bigger opportunity.
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Customer journey maps remain indispensable tools for enhancing customer experiences, aligning teams, and driving innovation.
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A purpose-driven brand story fosters an emotional investment and ignites passion in those you hope to serve. It’s what makes a brand enchanting.
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When organizations move past these misconceptions, they unlock the true potential of purpose-driven branding.
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Purpose isn't just a strategy for the moment. It is a foundational idea that can create sustained success and a lasting legacy.
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Understanding your customers' WIIFM puts those you hope to serve at the center of your brand strategy, allowing you to consistently address their needs and desires.
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It's easy to overlook the profound impact a simple brand purpose can have.
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Positioning can be a great tool. As long as you remember that, even though it is your brand’s positioning, it’s really not about you.
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The lowly case study is an underappreciated brand tool. Here’s why.
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Are you ready to make your brand more relevant and meaningful to those you hope to serve? Here are some ways to make that happen.
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A Big Audacious Meaning will give you direction. It will give you joyous motivation. And it will make the whole journey more meaningful. When do you want to make that a reality for you and your brand?
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You can choose to view AI as the thing that will end your career - or the tool that you will wield to do incredible things.
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Your brand message needs to be relevant and compelling. Here is a six-step process to making that happen.
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The brands that so easily abandon their purpose-driven approach are the ones that need to go.
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Every brand has the potential to contribute more than just an emotional benefit. Find it. Clarify it. And then connect it to your position.
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Purpose is not like an offering that you develop and launch. Think of it more as an evolution. Or better yet, a journey.
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Get to your benefit of the benefit and your brand will move from their heads to their hearts.
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