The 5 Most Read Posts on Branding and Storytelling from 2025
The world moves fast. 2025 was no exception. But in the ever-changing landscape, one thing remained constant for brands: the power of a well-told story.
Whether you are a solo entrepreneur or leading a global team, these five posts were the ones you returned to most this year.
The Role of Archetypes in Brand Storytelling (and How to Choose Yours)
Why do we feel an instant connection to some brands and total indifference toward others? It usually comes down to archetypes. This post explored how tapping into universal characters—like the Hero, the Rebel, or the Sage—helps humanize your brand and creates an immediate, subconscious bond with your audience.The Art of the Hook: Crafting a Compelling Opening for Your Brand Story
With attention spans continuing to shrink, the "hook" has never been more vital. In this post, we broke down the mechanics of a great opening. It isn’t just about being loud; it’s about creating a "gap" in the reader's mind that only your story can fill.Why Feelings Sell: The Power of Emotional Appeals
Data might inform, but emotions move people to action. This year, readers were particularly interested in the neurobiology of brand loyalty. We looked at why logic is often the "after-the-fact" justification for a decision that was actually made in the heart.10 Branding Myths You Need to Stop Believing
There is a lot of noise in the marketing world, and 2025 was the year we cleared the air. From the idea that "branding is just a logo" to the myth that "branding is only for big companies," this post debunked the common misconceptions that hold businesses back from reaching their full potential.The “Why” Behind the “What”: Using the Golden Circle to Frame Your Story
Based on the foundational principles of the Golden Circle, this post was a fan favorite for anyone looking to find their North Star. We explored how starting with your purpose—your Why—changes the way you communicate your What, turning customers into true believers.