Purpose-driven brands understand what's important. Here are 5 posts that explore that.

Here’s a roundup of some posts over the past months that can prove useful as you pursue or continue to evolve your purpose-driven brand. I’ve included a snippet from each post to give you a sense of the focus of each.

• The greatest addition to your brand is probably a subtraction - The biggest gain for your brand comes when you know what to eliminate.

• How to consciously redesign your business - "But how exactly do we as leaders consciously re-imagine our business? You connect to the fundamental drivers of human behaviour, our human dilemmas."

• The Dutch secret to boosting joy every day - "There’s proof that adapting a voorpret mindset can actually improve our happiness."

• A sense of belonging is what drives well-being—and it’s disappearing - "Enlightened companies create real value by inspiring and connecting people around opportunities to contribute."

• Find your most compelling story with the Benefit-Of-The-Benefit Exercise - Your story can’t reach its full potential until we start talking about what all those benefits could lead to – the benefit of the benefit.