5 insightful posts to help sharpen your focus on your purpose
From the Harvard Business Review to Starbucks, here is a roundup of posts to help guide us all in the pursuit of purpose.
Leaders Need To Keep Business Focused On Human Purposes - 8 principles for business leaders and policymakers that give guidance on how businesses can deliver on purpose.
Everyone’s obsessed with brand purpose. Too bad no one understands it. - "In a changing business landscape, brand purpose helps you continually reorient your core capabilities to remain relevant, even as market and methods change, sometimes drastically."
Why Are We Here? - "A truly powerful purpose statement is one that achieves two objectives: clearly articulating strategic goals and motivating your workforce."
How businesses could emerge better after COVID-19, according to B Lab - “I think there is already a new consensus that has formed over the last couple of years that we were moving from shareholder capitalism to stakeholder capitalism.”
Purpose At Work: Starbucks’ Special Ingredients To Scaling Impact - "If your mindset is that (purpose) it’s a tax, PR or brand management, you won’t make any meaningful difference...If you switch your mindset and do what is authentic, relevant, and tangible, then it helps your business."