Get notified when Big Audacious Meaning is released

Big Audacious Meaning is a groundbreaking look at how any organization can transform its success by clarifying the profound difference it makes in a life, a community, or even the world. In the book, you'll discover how to bring purpose into your story to transform everything you do. It includes:

  • Why your purpose is so much more than your mission
  • Why purpose is in high demand in today's world
  • Why it's one of the most exciting strategic opportunities for organizations today
  • How it can make what you do irresistible
  • A battle-tested process for clarifying your Big Audacious Meaning
  • How to bring your purpose into your story with the powerful Thrust Story Framework
  • And more

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