Discover what brand and purpose posts have caught the readers’ attention over the last quarter. Here is a round-up:

• A great brand starts with great positioning - Once you begin working with positioning statements, you'll love how they provide a framework for your thinking. And a springboard for compelling brand ideas.

• You have your brand position, now what? - Positioning is invaluable for laying the strategic foundation of your brand. But it is the stories that will ultimately move those you hope to serve.

• Use this one simple word to explain the concept of brand purpose.- It is a valuable bit of shorthand, delivering a meaningful and memorable way for everyone to understand what embracing brand purpose is all about.

• What you can expect purpose to do for your brand - These advantages are why visionary brands have embraced a purpose – it creates mojo for the brand that is felt inside and outside the organization.

• Want to elevate your brand? Work on your words and pictures. - You have a powerful tool in the creative combination of your words and pictures. Don’t settle for ‘good’ when it holds the potential to make your brand great.