Expertise

I have helped organizations across a wide range of industries discover how bringing purpose into their story can transform their success. I have over 30 years of experience in helping bring these purpose-driven stories to life for organizations. This includes:

Purpose clarification

Purpose assessments
Purpose clarification discovery
Clarification workshops
Purpose statement development

Purpose positioning with the Thrust Story Framework

Purpose-driven positioning workshops to develop your Thrust Story Framework
Umbrella Thrust Story Framework creation
Division/product Thrust Story Framework creation

Prototyping

Purpose anthem crafting
Purpose movie creation
Purpose-driven story development
Message hierarchy development
Messaging prototypes
Design prototypes

Execution

Story rollout
Design development
Creative direction
Creative team resourcing and management
Digital deployment

Program consulting

Internal introduction programs
Internal rollout and engagement programs
Purpose-driven recruitment development
Go-to-market planning

This is just a sampling. If you don't see a specific solution mentioned to help address your challenge, please ask.