Expertise

I have helped organizations across a wide range of industries discover how bringing purpose into their story can transform their success. I have over 35 years of experience in helping bring these purpose-driven stories to life for organizations. This includes:

Purpose clarification

• Purpose assessments

• Purpose clarification discovery

• Clarification workshops

• Purpose statement development

Purpose positioning with the Thrust Story Framework

• Purpose-driven positioning workshops to develop your Thrust Story Framework

• Umbrella Thrust Story Framework creation

• Division/product Thrust Story Framework creation

Prototyping

• Purpose anthem crafting

• Purpose movie creation

• Purpose-driven story development

• Message hierarchy development

• Messaging prototypes

• Design prototypes

Execution

• Story rollout

• Design development

• Creative direction

• Creative team resourcing and management

• Digital deployment

Program consulting

• Internal introduction programs

• Internal rollout and engagement programs

• Purpose-driven recruitment development

• Go-to-market planning

This is just a sampling. If you don't see a specific solution mentioned to help address your challenge, please ask.