Expertise
I have helped organizations across a wide range of industries discover how bringing purpose into their story can transform their success. I have over 30 years of experience in helping bring these purpose-driven stories to life for organizations. This includes:
Purpose clarification
- Purpose assessments
- Purpose clarification discovery
- Clarification workshops
- Purpose statement development
Purpose positioning with the Thrust Story Framework
- Purpose-driven positioning workshops to develop your Thrust Story Framework
- Umbrella Thrust Story Framework creation
- Division/product Thrust Story Framework creation
Prototyping
- Purpose anthem crafting
- Purpose movie creation
- Purpose-driven story development
- Message hierarchy development
- Messaging prototypes
- Design prototypes
Execution
- Story rollout
- Design development
- Creative direction
- Creative team resourcing and management
- Digital deployment
Program consulting
- Internal introduction programs
- Internal rollout and engagement programs
- Purpose-driven recruitment development
- Go-to-market planning
This is just a sampling. If you don't see a specific solution mentioned to help address your challenge, please ask.