Big Audacious Meaning

Dan Salva is an expert brand strategist and author of the forthcoming book Big Audacious Meaning – Unleashing Your Purpose-Driven Story. As a co-founder of Will & Grail, he lends his more than three decades of experience to help companies clarify their purpose and bring it to life in brilliant and unexpected ways across the customer journey.

Dan has directed successful, large-scale efforts for corporations such as Ameriprise Financial, H&R Block, Compass Minerals, Protective Life, Central Bancompany, American Century Investments and more.

He shares his insight on Linkedin, at, and at as well as through Twitter – @dansalva

Dan received dual degrees from the University of Missouri-Columbia, including a degree from the University of Missouri School of Journalism.