Want to get stuff done? Crush the vagueness of your story.
I was thinking back on the times when the people I was managing would tell me they had nothing to do (especially if I had to ask them what they were doing.) I remember thinking,…
Want to make your brand meaningful? Share a story.
There are monumental opportunities that can too easily slip by us during the formation of a story. Opportunities to express something game-changing. I was thinking about this recently in regards to past positioning exercises that…
How just thinking about the core of its story changed this organization
I was talking with an organization recently about improving their efforts to reach and convert their prospects. It’s easy for these conversations to quickly dive down into the tactical. We start talking about everything from…
How the story of what you do becomes epic
You know that feeling. You read your organization’s website and something just feels off. Maybe it’s obvious that the message is a murky mess. More often than not, it’s not that bad. It’s serviceable. But…
